


These are your three most fundamental sales figures. Shipped COGS, Shipped Revenue, and Ordered Revenue On the far right-hand side is the sales view dropdown, which will allow you to choose from basic sales figures that will tell you a lot about your revenue and pricing strategy.
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So in the example above, Sony would see data not only on the Sony-branded TVs they sold, but also the data on any Sony TV sold through Amazon, including those by third-party sellers. This view shows the sales data of all items that are associated with your brand. So if you're television manufacturer Sony, you would only see data for TVs that you specifically sold, but not sales data for all Sony TVs (as some third-party sellers may also be selling that product). This shows all products Amazon has sourced only from your inventory. If Amazon sold a product you created and had in your inventory to a customer, that will end up in the sourcing view. This breaks down data into two different categories: manufacturing and sourcing. Just to the right of the “Programs” drop-down is the distributor view. This is where data for most vendors can be found. Amazon announced in May 2021 it would shut down its stand-alone Prime Now platforms and direct users to order through the Amazon app or website.Īmazon Business is for businesses who purchase goods through Amazon.Īmazon Retail is where goods are typically sold through the Amazon website. There is no overlap between these programs, so you would have to add up sales figures in all of these categories to get a total.Īmazon Fresh is the grocery delivery service available in some cities.Īmazon Prime Now is a shopping and delivery service that promised same-day or next-day fulfillment. This is separated into the categories of Fresh, Prime Now, Retail, and Business. Programs show you where a customer has purchased products.

Click on "Sales Diagnostic," which is where you will find the daily sales report in Amazon Vendor Central - as well as all of the other fundamental sales data for your company.įrom here, you have a number of drop-down menus to choose from, including which program you want to examine, which distributor view you want to look at, and what sales view you need to analyze. On the left-hand side, you will see a list of reports.
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How to Get to Sales Reports in Vendor CentralĬlick on the "Reports" menu item in the bar at the top after you log in to Vendor Central. This basic guide will help you find these reports and identify what the data means. This data is available in Vendor Central, but it can be a bit tricky to access it and understand what the figures mean. Sales are the lifeblood of every company, and if you’re an Amazon vendor, you need to know the basic sales data in order to analyze the performance of your business and make important decisions when it comes to marketing and product development.
